I am interested to ask the question, "What is SPAM e-mail".
From a 'SPAM protection' point of view, it is the worst in unsolicited emails, where even one occurance may result in a whole web hosting company (not just one site or one dial-up user) being banned from sending emails to another host.
But from the point of view of many an everyday user of email, SPAM may simply mean "Unwanted E-mail". But to be clear, I believe that SPAM email is unsolicited, irrelevant, or inappropriate messages, including commercial advertising in mass quantities.
The Internet users understanding of what SPAM e-mail is, certainly causes problems with some ISP's who act upon their users notification of "I don't want this email message today" with extreme severity and prejudice towards the sender of the email.
I have suffered from this issue a number of times, and often grow frustrated with the amount of time and energy these 'SPAM' issues take to resolve.
I see three main problems for those hosting websites with e-mail based services.
- ISP's have taken to banning whole IP ranges belonging to any organisation that sends a SPAM e-mail. This may be from only one site hosted by that organisation, or one ISP user, or even from one 'attacked/misused' contact-us form on a website. You may be looking at hosting your website with a particular company that offers all sorts of services, but don't forget to ask how many other companies are blocking their outgoing e-mails?
- E-mail users are signing up for subscription e-mail services, and then rather than following the instructions to unsubscribe from these services (which they know they originally signed up for) they follow their ISP's 'SPAM' procedure which is often easier.
- End users are also being affected. Many people use an anti-SPAM program which will not accept emails from unknown email addresses, or uses some other method to determine whether an email is SPAM or not. These users sign up for Internet services, not realising that they will not receive the expected e-mail. This problem is made worse by the fact that many ISP's are now performing this task on behalf of their users, without notifying their users and leaving no way for individuals to alter the SPAM filter rules.
I personally choose not to be involved in any web projects that participate in SPAM e-mail operations of any kind, and use anti-SPAM mechanisms on site contact forms, etc. I do use subscription services though for sending newsletters and keeping in contact with customers, and so have encountered problems because of some ISP's SPAM procedures a number of times.
Here are a few examples:
I run a website, CBD-Search which has subscription services including a newsletter. Currently this site is blocked from sending emails to a number of hosts. We have discovered that this is because our hosting company has been blocked - not CBD-Search. This means that our users can not receive their desired services, and that some new users are not able to complete our sign-up process. A number of these hosts use a common anti-SPAM database, but the most exasperating ISP has to be AOL.
I have had to deal with AOL a number of times over the years, both on behalf of their users, and on behalf of organisations having some form of difficulty with them. I am constantly left with no idea why people are still signing up with this company, unless they want to pay higher prices for limited service.
Anyway, CBD-Search has been blocked by this company twice already over the past 6 years. Both times have been easy to resolve by asking AOL if they have viewed one of our 'SPAM' e-mails - once they do, they withdraw their claim. But this company is a perfect example of over-the-top action based on users choosing that they no longer want to receive their subscription e-mail. Unless they have changed their software recently, they have a very prominent and easy method to remove your unwanted e-mails which is even easier than deleting the messages. In turn, they will treat the senders of those e-mails with extreme severity. On one of the occasions that CBD-Search was blocked as a SPAMing site, I asked AOL for a list of the complaining parties (yes I did), which AOL were happy to provide me with (really, yes they did). In this case, out of the 150+ emails we were sending to our AOL users per month, 2 users had clicked the SPAM button that particular month.
My second example involves the Hosting company that I am currently with. They introduced an anti-SPAM program, without notifying their users, which works behind the scenes and does not allow users to modify the policies. It took some months and many calls before I finally discovered that they had introduced this service and that this was the reason why I was not receiving so many emails from my family and friends. Needless to say, I have disabled this service on all my email addresses in favour of using the anti-SPAM and filtering ability of my e-mail client.
Recently, I have been made accutely aware that some UK ISP's have introduced a similar piece of software that their users know nothing of and have no ability to opt out of using.
My wife and I now live in Thailand, and we often (well we try to) send e-mails to our friends and family in New Zealand, the UK, and elsewhere. Well, we used to try ....
We now receive replies back from some UK based ISP's informing us that they do not accept e-mails sent from Thailand. That means that the huge number of ex-pats and tourists here are now starting to be affected by this problem. The first thing I usually do when faced by a new problem like this, is to contact the other party, as a chat often fixes things. The problem is that these ISP's only seem contactable by e-mail, which they are blocking!
So, what can we do about all this? What will come of all this craziness?
The first thing is to be smart about your definition of SPAM and your use of anti-SPAM facilities provided by your ISP. Especially you AOL users with that crazy little 'SPAM' button.
The next thing is to annoy and bug your ISP everytime you do not receive an expected e-mail. If you subscribe to a reasonable, trusted site or web service, and do not receive your email, realise that this is because your ISP has probably blocked it, and get them to do something about it.
The same applies to e-mails from your family and friends (if you are aware that they have sent an e-mail in the first place). If you do not receive it, do not assume that your computer is at fault, assume that your ISP has blocked it, and talk to them about it.
I know that this is a difficult problem to solve. We are not yet all in agreement on what SPAM actually is (or isn't), yet we have attacked the problem with extreme severity. I am sure that as this e-mail blockage problem gets worse, people will cry out (or return to using the phone or snail-mail), but until we come up with a real anti-SPAM solution, we will be left with the choice - receive everything, or block 95% of our e-mails.